Gifted sleepyheadKOYA
Brilliant, multi-talented KOYA is quite the ‘sleeping cutie’. KOYA naps with a mind heavily filled with thoughts. #talented #pillow #droopyeyes #removableears |
Kind, loving, foodieRJ
RJ loves cooking. RJ loves eating. It's usually in that order. The fluffy fur coat and compassionate soul make everyone feel right at home. #greetings #gentlesoul #parka #omnomnom |
Mini pranksterSHOOKY
Tiny SHOOKY loves pulling pranks, especially ones dropped on friends. The one thing SHOOKY hates most is milk. #fun #manyfaces #mini #CRUNCHYSQUAD |
Mystery dancerMANG
Dancing runs in MANG’s veins. Wherever there’s music, MANG’s probably there breaking out some cool moves. Veiled under a mask, MANG's true identity remains a secret. #heartshapednose #mask #mystery #bestdancer |
The pure-at-heartCHIMMY
CHIMMY always sports the signature yellow hoodie and is compelled to work hard on anything that catches CHIMMY’s attention. #passion #workhard #playhard #harmonica #yellowhoodie |
An off-the-wall, curious soul, PrinceTATA
TATA is a crown prince on Planet BT. Possessor of supernatural powers and a hyper-elastic body that stretches to great lengths. #PlanetBT #offthewall #superpowers #Prince |
Brawny, hearty rumpsCOOKY
Don’t let COOKY’s perky appearance fool you. Always full of heart and boundless stamina, COOKY’s that one friend you can always count on. #unbalanced #eyebrows #loyal #imaginarymuscles #wisecracker |
Guardian space robotVAN
The sentient and all-knowing robot VAN seems to be knowledgeable. in just about everything in the galaxy. Acts as protector of BT21, 24/7. #guardian #vehicle #transforming #robot |
Significant effort has been made in communicating with the global fan-base in the making of this concept, which continues to this day. The rapid growth supported by fans has led to the expansion of the brand into the BT21 UNIVERSE.
Online shops and physical stores located worldwide are providing consumers with unique brand experience and quality products, and digital presence in the form of animated content and games are going strong. Collaborations with trendsetting brands have picked up as well with even more partnerships on the horizon, culturing the brand scope into an even more youthful, vibrant outlook.
